The 'zero to one' concept can be applied to small businesses or startups by focusing on creating something truly unique. This means developing a product or service that is not just an iteration or improvement of something that already exists, but something that creates a new market or category. This involves asking the right questions to determine if the business idea is truly unique and if it can create value in a new and different way.
Learn from tech superstar Peter Thiel (PayPal, Palantir) and his protégé Blake Masters why the only...
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