These principles can be adapted for different types of customers by understanding the specific needs, preferences, and behaviors of each customer type. Being prepared for the sale means doing your homework about the customer, creating value means offering solutions that meet their unique needs, and engaging the customer means communicating in a way that resonates with them. It's all about personalization and customization.
People will only do business with others once they know them, like them, and trust them. They will b...
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