These principles can be incorporated into a sales training program by creating modules or sessions that focus on each principle. For the principle of being prepared for the sale, training can include role-playing exercises where trainees practice researching and understanding the customer's needs before a sales pitch. For the principle of creating value for the customer, trainees can be taught how to highlight the benefits of the product or service in a way that aligns with the customer's needs and wants. Lastly, for the principle of engaging the customer, training can include techniques on building rapport, active listening, and effective communication.
People will only do business with others once they know them, like them, and trust them. They will b...
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