Value-based pricing can help in finding a competitive edge by positioning products based on their perceived value in the market relative to the competition. This strategy involves assessing the quality and cost of a product, and pricing it according to its perceived value to the customer, rather than its cost to produce. This can give a competitive edge by attracting customers who perceive a higher value in the product and are willing to pay a premium for it.
Need to improve your product pricing to maximize your profit margin? This Pricing Strategies Toolbox...
Download template