You can differentiate your business from its competitors by understanding your business's origin and credibility, defining its purpose in clear terms, having a clear vision for its future, identifying the trends your business is riding, knowing your top competitors and how they rank, defining what makes your business the best and only one to fulfill its promise or deliver the best experience, knowing when to add or subtract elements from your business, and finding ways to engage your brand loyalists.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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