To ensure that the trends you identify match your business, you need to have a clear understanding of your business's origin, purpose, and vision. You should be able to articulate what your business is, where it has the most credibility, and what its purpose is in 12 words or less. You should also have a clear vision of the future of your business. Once you have this understanding, you can identify the current or future trends that your business is riding. Study these trends carefully to make sure they align with your business. Additionally, understanding your competitors and what makes your business unique can also help in identifying the right trends.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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