To ensure that your business is the best and only one to fulfill a certain promise, you need to have a clear understanding of your business's origin, purpose, and vision. You should be able to articulate your business's purpose in 12 words or less. You should also be aware of the current or future trends that your business is riding and ensure they align with your business. Identify your top competitors and understand how they rank. Brainstorm and decide what makes your business the best and only one to fulfill the promise or deliver the best experience. Lastly, know when to add or subtract elements from your business and find ways to engage your brand loyalists.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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