To ensure that your business's purpose, vision, and origin are unique and stand out in the marketplace, you need to have a clear understanding of who your business is and where it has the most credibility. You should be able to articulate your purpose in 12 words or less and have a clear vision for the future of your business. Understand the current or future trends that your business is riding and make sure they align with your business. Identify your top competitors and what makes your business the best and only one to fulfill the promise or deliver the best experience. Lastly, know when to add or subtract elements from your business and find ways to engage your brand community.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
View summary