You can identify and engage with brand loyalists by understanding who your brand community is. This involves recognizing the people who consistently support your brand and engage with it. You can find ways for them to contribute by creating opportunities for interaction, such as through social media, events, or loyalty programs. Engaging with brand loyalists also involves listening to their feedback and making them feel valued.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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