Adobe overcame the initial challenges of moving to a cloud-based subscription software service by focusing on the individual customer and their preferences. They experienced an initial drop in revenue and rise in expenses, but eventually reached a position of steady growth. Adobe's success can be attributed to their ability to adapt to the changing digital landscape and their commitment to providing a customer-focused service.
Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sal...
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