Amazon's strategy differed from other e-commerce businesses at the time in that it started as a virtual store offering a larger inventory than most physical bookstores at lower fixed prices. After witnessing some success, Amazon expanded its product range to include DVDs, electronics, toys, software, and other goods, which was not a common practice among e-commerce businesses at the time.
Be on the forefront of technological shifts with our Digital Transformation presentation. This deck...
Download template