Burger King's "Google Home of the Whopper" campaign was quite successful and controversial. It was estimated to have earned $135 million in media and even received a top creative award at Cannes Lions in 2017. The campaign cleverly used a TV commercial spot to activate Google Assistant in people's homes, which likely increased brand awareness and engagement. However, it's important to note that while the campaign was successful in terms of reach and recognition, it may have also sparked debates about privacy and intrusive advertising.
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