Business Insider and Forbes had different strategies for attracting millennial readers. Business Insider, under the leadership of CEO and editor-in-chief Henry Blodget, aggressively expanded its Insider platform to attract more millennial readers. On the other hand, Forbes used its '30 Under 30' list as a marketing tactic to attract young readers. However, according to Comscore data from 2015, Forbes still lagged behind Business Insider in terms of unique visitors between the ages of 18-34.

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Yes, other global companies like Google or Apple can replicate Business Insider's strategy to attract more millennial users. However, it's important to note that the success of such a strategy would depend on various factors such as the company's existing user base, brand image, and the relevance of their products or services to the millennial demographic. The strategy would likely involve creating content that resonates with millennials, leveraging social media platforms where millennials are active, and possibly partnering with influencers who have a strong millennial following.

The acquisition by Axel Springer likely provided Business Insider with additional resources and support, which could have contributed to its growth among the 18-34 year old demographic. However, the content does not provide specific details about the impact of the acquisition on Business Insider's growth.

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Forbes 30 Under 30 as a marketing tactic

We break down everything about the Forbes 30 Under 30, including 4) how to replicate the 30 under 30...

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