How did Crocs' iconic capital contribute to its long-term success?

A company can use several strategies to get its financial capital back on track. First, it can reevaluate its business model and make necessary changes to increase profitability. Second, it can focus on cost reduction and efficiency to save money. Third, it can seek external funding or investment to boost its capital. Fourth, it can improve its sales and marketing strategies to increase revenue. Lastly, it can manage its investor relations effectively to maintain trust and attract more investment.

In 2008, Crocs experienced rapid growth that it struggled to manage effectively. This led to a period of financial instability for the company. It took Crocs about ten years to fully recover and get its financial capital back on track. This recovery likely involved strategic planning, effective management of investor relations, setting and meeting sales goals, and implementing a successful marketing strategy.

The experiential elements of a brand refer to the aspects that create an experience for the consumer. These can include the company's financial capital, strategic planning, investor relations, sales goals, and marketing strategy. These elements contribute to the overall perception and experience of the brand from the consumer's perspective.