Steve Jobs's principles greatly influenced the overall branding of Apple. He believed that the presentation of a product or a company significantly impacts how it is perceived. If a product is presented professionally and creatively, it will be perceived as such. This principle was at the core of Jobs's approach to products. He understood that even the tactile experience of opening an iPhone box sets the tone for how the customer perceives the product. This attention to detail and focus on the user experience has become a hallmark of Apple's brand.
What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st ce...
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