The author uses Ethos, a rhetorical device that appeals to ethics and credibility, by positioning themselves as a knowledgeable guide in the realm of personal development and success. They provide advice on how to manage one's thoughts and emotions, suggesting a deep understanding of human psychology. This creates a sense of trust and credibility in the reader, making them more likely to accept the author's arguments.
The author also uses Ethos by promoting positive thinking and self-belief, values that are widely accepted and respected in society. By aligning their advice with these values, the author enhances their ethical appeal and persuades the reader to adopt the suggested mindset.
All-time best-seller that lays out the steps needed to unleash one's potential, focusing on building...
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