The shift in consumer preferences towards pre-digital technology has had a varied impact on global companies like Apple and Google. While it may have presented challenges in terms of adapting their product offerings, it also opened up opportunities for innovation and diversification. For instance, Apple could leverage this trend by incorporating retro design elements into their products or by offering digital services that mimic the experience of using pre-digital technology. Google, on the other hand, could capitalize on this trend by enhancing their search algorithms to better cater to consumers interested in pre-digital technology.
How to anticipate potential challenges and harness emerging opportunities in an ever-evolving busine...
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