Companies like FedEx and LinkedIn leverage their brand and culture fusion to gain a competitive advantage by finding an overarching purpose and core values. They rethink their core operations and organizational design, intentionally design their employee experience, and establish corporate rituals and routines. Their success or failure in fusing brand and culture often leads to incredible turnarounds or significant downfalls.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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