Global companies like Apple and Google use a variety of branding tactics to influence both the conscious and subconscious realms of their customers. They exploit popular ideologies, promise to patch up deep insecurities, and use visuals to sell a dream. They create a strong brand image that resonates with their target audience's values and aspirations. They also use storytelling to create an emotional connection with their customers. These tactics are designed to make customers willingly hand over their money. The effects of these branding strategies can be seen in the success of these companies.
What are the tactics that brands can utilize to effectively win over customers? Explore all facets o...
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