After overcoming the Cold Start Problem, a business can scale network effects by gradually expanding from its initial 'atomic network'. This could mean moving from a single city to multiple cities, or from one college campus to several. The key is to ensure success in a smaller network before attempting to scale. This approach allows the business to refine its product or service based on feedback and experiences from the initial network, thereby increasing the chances of success as it scales.
When a networked product launches, it faces a chicken-and-egg problem: people need to use it for it...
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