Companies like Google or Apple typically implement a Phased Rollout for their new products or services by initially testing the launch with a small percentage of their user base. This allows them to identify and fix any unforeseen mistakes or bugs before rolling out to more users. The rollout is broken down into phases, with each phase involving a larger percentage of the user base. If all goes well in a phase, they proceed to the next one. Otherwise, they fix any issues before moving on. They also monitor success metrics such as adoption rate and crash-free sessions.
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