A marketing mix is a crucial part of a marketing plan. It is a set of tactics or actions that a company uses to promote its brand or product in the market. The marketing mix includes the 4Ps: Product, Price, Place, and Promotion. These elements are adjusted until the right combination is found that serves the needs of the product's customers, while generating optimum income. In the context of a marketing plan, the marketing mix fits in as the core strategy that drives the execution of the plan. It helps in connecting each strategy back to a larger marketing operation and business goal.
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