A repeated cycle of testing in product development leads to an iterative process by allowing teams to test assumptions, learn from failures, and continuously improve the product. This process, often referred to as validated learning, involves creating a minimum viable product (MVP), testing it, learning from the results, and then using that knowledge to refine the product in the next cycle. This cycle is repeated until the product meets the desired standards and customer needs. It's a core component of the lean startup methodology, which emphasizes learning and adaptation over rigid planning.
The Startup Way — released in early-October 2017 — is the continuation of the award-winning The Lean...
View summary