A sales funnel contributes to a business's marketing success by guiding potential customers through a process that starts with awareness and ends with a purchase. It's a strategic way to lead a potential customer to a buying decision by providing value and building relationships. For instance, a business might offer a free trial of a product or service. After the trial, the customer is more likely to purchase because they've experienced the value firsthand. This process turns browsers into customers, contributing to the overall success of the business.
As the iron core pillars of digital marketing, a good sales funnel can help convert visitors into lo...
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