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A strong value proposition addresses customer needs by identifying and solving the customer's specific pains, providing benefits that are directly applicable to their needs, and helping them accomplish tasks they need to do with the product or service. It essentially communicates how a company's product or service can solve the customers' problems, deliver specific benefits, and tell the customer why they should buy from this company instead of from the competition.
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On the other side, the same elements of a value proposition are addressed from the customer's point of view. The customer has particular pains that need to be solved, and they should also find benefits in the product or service that are directly applicable to their needs. The last third is "customer jobs", or the tasks a customer needs to accomplish with a given product or service offering. A strong value prop addresses all three of these customer needs and how your company will answer them.
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How do you communicate your value to customers? Use this presentation template to create your own Value Proposition Canvas and dive into the most impo...
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