The subscription model aligns with the trend of customers preferring outcomes over ownership as it focuses on providing a service or outcome rather than a physical product. This model allows customers to access a range of services or products without the need for ownership, which can be more cost-effective and convenient. For example, in the media industry, customers can access a wide range of content through a subscription, without needing to own each individual piece of content. Similarly, in industries like healthcare or utilities, customers can access the services they need when they need them, without the need for ownership.
Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sal...
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