A subscription model fundamentally changes the relationship between a company and its customers by shifting the focus from product to customer. It emphasizes on providing continuous value to the customer, fostering a long-term relationship. This model allows companies to better understand their customers' needs and preferences through data collected, leading to personalized experiences and improved customer satisfaction. It also provides a predictable revenue stream for companies.
Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sal...
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