A user empathy map enhances a company's business strategy by providing a deep understanding of the target user. It helps the company to understand the user's needs, wants, pains, and potential gains. This information can be used to create products or services that are more aligned with the user's needs and expectations, thereby increasing customer satisfaction and loyalty. It also helps in identifying gaps in the market and opportunities for innovation. The insights gained from the empathy map can guide the company's strategic decisions, making them more customer-centric.
Avoid negative ROI and tunnel vision with the design-thinking framework to create products that are...
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