Analytics plays a crucial role in the success of a digital enterprise. It helps in understanding customer behavior, preferences, and trends. This understanding can be used to make strategic decisions, innovate, and improve customer satisfaction. It also aids in process automation and organization. Moreover, with the help of analytics, enterprises can leverage emerging technologies like AI, IoT, serverless computing, biometrics, AR, VR, blockchain, robotics, natural language processing, and quantum computing.
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