Apple's Project Titan embodies the principles of the design-thinking framework by focusing on the user's needs and experiences. The project aims to redesign the car as a hands-free device, eliminating the need for a wheel or pedal. This innovation is driven by empathy for the end-user, a key principle of design thinking. The goal is to create a product that is not only functional and efficient but also enjoyable and desirable for the user. This approach aligns with Steve Jobs' vision of creating personal tools for individuals that are easy to understand, meet a specific need, and are aesthetically pleasing.
Avoid negative ROI and tunnel vision with the design-thinking framework to create products that are...
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