Blue Ocean Strategy and Red Ocean Strategy are two different approaches to business strategy. Blue Ocean Strategy involves creating a new, untapped market space (or 'Blue Ocean') where competition is irrelevant because there are no competitors. It's about innovation, differentiation, and value creation. On the other hand, Red Ocean Strategy involves competing in existing market spaces (or 'Red Oceans') where companies try to outperform their rivals to gain a greater share of existing demand. It's about beating the competition, exploiting existing demand, and making the value-cost trade-off.
Do you feel trapped to outdo competitors? Better strategies can build a stronger defense against com...
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