Brand positioning contributes to grabbing a major market share by making a brand the first one that comes to mind when consumers think of a particular product or service. This is achieved by differentiating the brand from its competitors and aligning it with the needs, wants, and expectations of the target market. When successful, brand positioning can lead to a strong brand recall, customer loyalty, and ultimately, a larger market share.
Does your company still struggle with the best way to communicate your value to consumers? An effect...
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