Chen's Cold Start Theory doesn't provide specific strategies for managing growth plateaus. However, understanding the stages of the theory might help in managing such situations. The stages are: 1. the cold start problem; 2. the tipping point; 3. escape velocity; 4. hitting the ceiling; 5. the moat. When a company hits the 'ceiling', it might be experiencing a growth plateau. At this stage, it's important to innovate and find new ways to grow, which could involve expanding into new markets or developing new products.
When a networked product launches, it faces a chicken-and-egg problem: people need to use it for it...
View summary