Design thinking differs from traditional problem-solving methods in that it is a process that focuses on understanding the big picture and creating effective solutions. It is not reserved for the most insightful and creative individuals, but can be used by nearly anyone. It can be applied to a wide range of issues, from mundane day-to-day business problems to more complex challenges.
The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he ha...
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