Fusion, the process of tightly integrating a company's external brand and internal culture, can significantly affect a company's market positioning. It can help the company resonate deeply with consumers, maintain market dominance, and top the best places to work lists. Data shows that companies that have fused their brand and culture perform better than those that have not, enjoying better financial results, higher customer approvals, and improved employee satisfaction.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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