Fusion, the process of tying a company's external brand and internal culture together, contributes significantly to a company's brand image. It helps the company resonate deeply with consumers, maintain market dominance, and top the best places to work lists. Companies that have successfully fused their brand and culture perform better financially, enjoy higher customer approvals, and have improved employee satisfaction.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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