Fusion, the process of tying a company's external brand and internal culture together, significantly influences a company's internal operations. It helps in creating a unified vision and mission that all employees can understand and align with. This alignment can lead to improved employee satisfaction, as they feel more connected to the company's goals and objectives. Furthermore, a strong fusion can also lead to better financial results and higher customer approvals, as the company presents a consistent and authentic image both internally and externally.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
View summary