GM's digital transformation strategy contributes to their business growth by creating new revenue streams. For instance, they earned $2 billion from in-car subscriptions alone last year. They aim to increase this to $25 billion by the end of the decade. This strategy involves offering additional features that customers can unlock for a fee. However, the challenge lies in providing true value with these subscriptions to ensure customer willingness to pay for these features. This strategy, if executed well, can significantly contribute to GM's business growth.
How can you keep up with the time so your business stays relevant in an increasingly digitized world...
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