Google's never-ending mission contributes to its culture of innovation by constantly inspiring its employees to innovate and push beyond anything they can imagine. The mission is to organize the world's information and make it universally accessible and useful. Google knows it will never achieve this aspirational mission because there will always be more information to organize and more ways to make it useful. This unattainable goal keeps the employees motivated to constantly innovate and improve.
Laszlo Bock, Google’s innovative Senior Vice President of People Operations, offers his best answers...
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