Google, like many other companies, may use account-based marketing (ABM) to target its high-value B2B accounts. ABM is a strategy that directs marketing resources to engaging a specific set of target accounts. It uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account. Google may use its vast data and analytical capabilities to identify these high-value accounts, understand their needs and behaviors, and then tailor its marketing efforts accordingly. However, the specific strategies and tactics Google uses for ABM are proprietary and not publicly disclosed.
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