Marty Neumeier's approach to branding and marketing differs from traditional methods in that it includes a unique brand marketing model with four elements: Focus, Difference, Trend, and Communications. He presents his ideas in an easy-to-understand manner using pictures and illustrations, which is a departure from traditional text-heavy methods. This approach is encapsulated in his concept of a 'whiteboard book', which emphasizes visual learning.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
View summary