Marty Neumeier uses pictures and illustrations in his book as a tool to drive home the points he is trying to convey in each of the short chapters. He understands the importance of visual aids in making complex ideas easier to understand. This is why his book is referred to as a 'whiteboard book', as it uses visual elements extensively.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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