Pricing plays a significant role in competitive landscape analysis as it helps in understanding the market positioning of the competitors. It can provide insights into the competitor's strategy, whether they are targeting a premium segment or a cost-conscious segment. Moreover, pricing analysis can reveal strengths and weaknesses of competitors, for instance, if a competitor is able to offer lower prices, it might indicate efficiency in their operations or a larger market share. On the other hand, higher prices might indicate a unique value proposition or a focus on a niche market.
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