Prospect qualification plays a crucial role in online advertising as it helps in targeting the right audience. It involves identifying and categorizing potential customers based on their likelihood to buy a product or service. This process helps in optimizing the advertising budget by focusing on prospects who are more likely to convert, thereby increasing the return on investment. It also helps in personalizing the advertising content based on the needs and preferences of the qualified prospects, which can lead to higher engagement rates.
Does your team need better ways to sell? Don’t miss your sales targets due to misqualified leads or...
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