In the VRIO framework, rareness refers to the uniqueness of a resource. If a resource is rare, it means that it is not widely possessed or easily obtainable by competitors. This rarity can provide a competitive advantage, as it allows a company to offer something unique that others cannot easily replicate. Therefore, rareness contributes to the VRIO analysis by helping to identify resources that can potentially provide a sustainable competitive advantage.
How do you know if a venture is worth your time, investment, and resources? Value, rareness, imitabi...
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