The author of Zag, Marty Neumeier, conveys complex marketing concepts in short chapters by using a unique approach. He presents the information as a 'whiteboard book', using pictures and illustrations to drive home the points he is trying to convey. This makes the concepts easy to understand. The book offers a brand marketing model that includes four unique elements: Focus, Difference, Trend and Communications.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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