The author's approach to branding and marketing differs from traditional methods in that it includes four unique elements: Focus, Difference, Trend, and Communications. This model is presented in an easy-to-understand manner through the use of pictures and illustrations in a "whiteboard book," format. This approach emphasizes the importance of visual aids in conveying complex ideas.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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