The author's unique approach to branding and marketing contributes to business success by offering a brand marketing model that includes four unique elements: Focus, Difference, Trend and Communications. This model, presented in an easy-to-understand format, helps businesses to clearly define their brand and effectively communicate it to their target audience. The use of pictures and illustrations further aids in conveying these points effectively.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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