The Balanced Scorecard approach differs from other strategic planning methods in that it not only focuses on financial outcomes but also on the operational, marketing and capacity aspects of a business. It is a balanced system because it looks at the business from four different perspectives: Financial, Customer, Internal Process, and Learning & Growth. This allows for a more comprehensive view of the business, enabling better strategic communication, process alignment, and performance reporting.
Strategic planning is a crucial aspect of a business’ success. That is why Apple, Volkswagen, UPS, C...
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