The BCG Growth-Share Matrix contributes to the overall growth strategy of a company by providing a visual representation of its product portfolio. It helps in identifying the products that are generating the most revenue (stars), those that could potentially generate substantial revenue in the future (question marks), those that are steady performers (cash cows), and those that are not performing well (dogs). This information can guide strategic decisions about where to invest, where to divest, and where to focus resources for maximum growth.
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